Straight answers for owners who want to be found first.

56 guides, each answering one question owners actually ask about being found on Google, being named by AI tools, and being chosen over cheaper competitors. Written by Muhammad Afzal, in plain English.

01

How ChatGPT, Perplexity and Google’s AI Overviews decide which business to name, and how to be the one they name.

Start with the main guide
Main guideHow to get your business recommended by ChatGPT
  1. Why does ChatGPT recommend my competitor and not me?
  2. How do I get my business into Google's AI Overviews?
  3. How do I get my business cited by Perplexity?
  4. GEO vs SEO: what is the difference, and which should I pay for?
  5. Does schema markup help with AI search?
  6. How do I track whether ChatGPT mentions my business?
  7. What is llms.txt, and does my business need one?
  8. Is SEO dead because of AI?
  9. Should I block AI crawlers from my website?
  10. What should an AI search visibility audit include?
02

Getting found on Google

Why a good business stays invisible on Google, and the fixes that turn searches into enquiries.

Start with the main guide
Main guideWhy your business isn't getting enquiries from Google
  1. Why is my business not showing on Google?
  2. Website traffic but no enquiries: why it happens and how to fix it
  3. Why are my competitors ranking above me on Google?
  4. Why did my Google rankings drop?
  5. How long does SEO take to work?
  6. How much does an SEO audit cost?
  7. Core Web Vitals explained for business owners
  8. Google Search Console for business owners
03

SEO-safe redesigns

How to replace a website, or move platforms, without losing the rankings the old one earned.

Start with the main guide
Main guideHow to redesign your website without losing Google rankings
  1. Lost Google rankings after a website redesign? How to find the cause and fix it
  2. Website migration SEO checklist: every step before, during and after launch
  3. 301 redirects when changing your website: a plain-English guide
  4. Moving from Wix, Squarespace or WordPress to a custom website without losing rankings
  5. Shopify migration SEO: how to move your store without losing rankings
  6. How much does a website redesign cost?
  7. How long does a website redesign take?
04

Premium positioning

What makes an established business look like the premium choice, and how to charge like it.

Start with the main guide
Main guideHow to make an established business look like the premium choice
  1. Rebrand vs brand refresh: which does your business actually need?
  2. Brand positioning for professional services: how to stop sounding like every other firm
  3. Can branding let you charge more?
  4. Does my business need a design system?
  5. Why does my website make my business look cheap?
05

Ads that bring enquiries

Facebook, Instagram and TikTok campaigns judged by enquiries and cost per lead, not likes.

Start with the main guide
Main guideWhy your Facebook and Instagram ads get likes but no enquiries
  1. Do TikTok ads work for service businesses?
  2. What should a lead cost for my business?
  3. What makes a good landing page for Facebook ads?
  4. Should I do SEO or ads?
06

Choosing who runs your marketing

Agency, freelancer, fractional CMO or one senior partner: how to choose, and what to ask before you sign.

Start with the main guide
Main guideAgency, freelancer, or one senior partner: who should run your brand, website and SEO?
  1. Freelancer vs agency: which should you hire for your marketing?
  2. Does a small business need a fractional CMO?
  3. How do you choose an SEO consultant you can trust?
  4. What questions should you ask an SEO agency before you hire them?
  5. How do you know your marketing agency isn't working?
  6. What should a marketing retainer include?
07

Specialist industries

Brand, website and search for IoT, engineering, luxury and Gulf businesses whose expertise is hard to explain.

Start with the main guide
Main guideBrand, website and search for specialist businesses
  1. Marketing for IoT and embedded companies
  2. SEO and websites for engineering and manufacturing companies
  3. Website design for luxury and heritage brands
  4. SEO, AI visibility and websites for UAE and Saudi businesses
08

Founder and executive brands

A personal brand that ranks for your name, earns a Knowledge Panel and makes the business easier to trust.

Start with the main guide
Main guideBuilding a founder or executive personal brand that ranks
  1. Does a CEO need a personal website, and what should it include?
  2. How do you get a Google Knowledge Panel for yourself?
  3. Entity SEO for people: how to make Google recognise who you are
  4. How to build a founder personal brand on LinkedIn without becoming an influencer

Rather have it looked at properly?

Find out what is holding you back.

The $700 Visibility Audit checks your 10 most valuable searches on Google, ChatGPT, Perplexity and Google’s AI Overviews, your website, your ads and your two closest competitors. In 7 working days you get a ranked plan and a 45-minute walkthrough. The plan is yours to keep either way.

01What do you need?

Muhammad reads every brief himself. Prefer email? Write directly.